Professional Staff
Our professional staff is a team you can be proud to be associated with. Here are very brief biographies of each consultant. Detailed CV's are available upon request. You may write to any consultant using an email address of firstname at marketplan.us.

Catherine Cass - Senior Consultant
has over 15 years of experience in technology and service oriented industries. Catherine has held positions with StrataCom (Cisco), EchoStar, and several smaller firms. Catherine has developed and executed market-positioning strategies for start-up firms and product lines across industry sectors ranging from semiconductors to overnight delivery services and restaurants. She has a BA from the State University of New York at Binghamton and an MBA from Georgia State University.
        
  

Mani Chawla - Principal Consultant
has more than 20 years of experience in the development, sales and marketing of complex software solutions to the enterprise, media and communication services industries. Mani's knowledge of business alliances, account management and complex sales processes combined with his passion for teaching and delivering executive education programs provide a unique combination of skills. He has held senior and executive management positions at AT&T, DISH Network and TCSI. Mani holds a BS degree in Electrical Engineering from Birla Institute of Technology, India and a MS degree in Computer Science from the University of Georgia.
     
      
      

Joel Derrico - Principal Consultant
has over 20 years of experience in broadcast and telecommunications industries. His experience includes winning results in executive positions for companies like: Scientific-Atlanta, Lockheed Global Telecommunications, STM Wireless, Telecom International, British Telecom, and Adaptive Broadband. Joel has held senior management roles leading product development and managing operations in companies with over $100MM in annual revenue. His experience includes serving as a board director and managing director for small and medium businesses. Joel earned Bachelors and Masters degrees from Georgia Tech in Electrical and Mechanical Engineering; and completed his PhD coursework at the University of Pennsylvania. Joel is the inventor of US patent 6,948,021; an early server blade hardware architecture patent.
      
      
 

Badri Lokanathan, PhD - Principal Consultant
has over 20 years of experience in managing the entire product lifecycle for complex software tools and systems. He specializes in analyzing market and customer requirements, architecting new products, developing release strategy, and supervising product rollout. He has been a key contributor to strategic initiatives at both large and small companies including Mentor Graphics, Tera Systems, Silicon Compiler Systems, and as CEO of ARDEXT Technologies. Badri earned his PhD and Masters in Electrical Engineering at University of Rochester, and completed his undergraduate programs (MTech and BTech) at Indian Institute of Technology, Delhi.
             
      

Jeff Palmer - Senior Consultant
has held engineering and marketing positions at AT&T, Enron Broadband Services, EchoStar, Velocitech, and GE. In more than 15 years of experience Jeff has developed winning sales strategies for complex solutions involving advanced media technologies and services. His expertise in Internet video products, implementations, and benefits is unparalleled. Jeff earned his electrical engineering degree at the University of Tennessee.
             
      

Shahid Rahman - Managing Partner and Principal Consultant

has over 20 years of international experience in RF and wireless technology and medical device products. He has served in engineering, sales, and business development roles at firms such as: GTE, Scientific-Atlanta (Cisco), and Nortel. Shahid has acted as a general manager for business lines with over $35MM annual sales, and has held key marketing support roles in divisions with over $100MM annual sales. Shahid's experience includes successful commercial relationships with some of the largest companies in SE Asia. Shahid earned his engineering degree at University of S. Alabama and his MBA from Mercer University in Atlanta.

 
 
      

Steve Richeson, PE - Founder (not currently available for consulting)
has over 20 years of international experience in industries ranging from satellite communications to semiconductors to medical devices. Prior to founding MPE Steve served in senior executive positions, including CEO, at 5 firms and has been instrumental in complex sales, investment and acquisition deals. His experience includes executive positions at Scientific-Atlanta, Media4 (now EchoStar), and RF Solutions (now Anadigics). He has recently built successful multi-million dollar partnerships for medical device companies. Steve is a registered Professional Engineer, a part-time fitness instructor, and an Eagle Scout. He completed his electrical engineering degree at Georgia Tech in 1984 and has an MBA (1996) from Georgia State University.
About Us
The Pros from Dover
American slang term for outside consultants who are brought into a business to troubleshoot and solve problems. (www.wordorigins.org)
Location, Location, Location
We are (mostly) located in Atlanta near Georgia Tech, Emory University, and Agnes Scott College.
We have affiliates nationwide.
Our customers are in the Far East, Silicon Valley, the South East and New England.
Our offices are near the town square in Decatur, a close-in suburb of Atlanta.
 

Copyright 2002-2008 - Market Plan Engineering, LLC